Break the Code. Serve the People. Unlock the Business.

Most entrepreneurs hit a ceiling not because they lack ambition—but because their systems are fragmented, their offers disconnected, and their marketing scattered.

At DAI Success™, we don’t believe in hacks. We believe in frameworks.

The 4 A’s of Business™ is the proprietary operating system used by the top entrepreneurs inside the DAI Success ecosystem to systematically attract, acquire, ascend, and automate their way to consistent six-, seven-, and eight-figure success.

Break the Code. Serve the People. Unlock the Business.

Most entrepreneurs hit a ceiling not because they lack ambition—but because their systems are fragmented, their offers disconnected, and their marketing scattered.

At DAI Success™, we don’t believe in hacks. We believe in frameworks.

The 4 A’s of Business™ is the proprietary operating system used by the top entrepreneurs inside the DAI Success ecosystem to systematically attract, acquire, ascend, and automate their way to consistent six-, seven-, and eight-figure success.

Nate Tutas owner of DAI Success™ teaching The 4 A's of Business™ to Launch Lab students at Mastermind.com

What Are The 4 A’s of Business™?

Attract: Create a clear, consistent flow of leads by launching organic and paid marketing strategies that draw in your ideal client. No more guessing. No more burnout.

Acquire: Turn leads into paying clients using proven sales systems — whether that's through 1:1 calls, webinars, live events, or automated funnels.

Ascend: Structure your offers so that clients naturally want to take the next step. Increase your average order value and lifetime customer value without pressure or pushy tactics.

Automate: Implement tech, team, and traffic systems that allow your business to grow with or without you. Build a business that scales—not one that strangles you.

Where You’ll Learn & Apply The 4 A’s:

The 4 A’s isn’t a one-time training. It’s the foundation of everything we do inside DAI Success™. You’ll see it introduced, trained, and implemented across our full ecosystem:

Nate Tutas, owner of DAI Success™ training a virtual event photo by Mo Schultz Photography

Introduced In:

The Code Breaker Workshop™ — Discover the full breakdown of the 4 A’s and how they apply to your current business bottleneck.

Implemented In:

Code Breaker Coaching™ — Our 9-week implementation focused coaching program. Learn the 4 A’s. Apply them. Get feedback. Iterate fast.

Trained In:

Code Breaker OS™ — Apply the first two A's (Attract + Acquire) through a single lead and sales mechanism with our help.

Code Breaker OS+™ — Build and scale your full value ladder with all 4 A's implemented, from entry to high-ticket offers.

Supported In:

The Code Breaker Academy™ — Our monthly membership designed to sharpen your use of each "A" over time, including new trainings and monthly MIFGE funnel templates.

Founder. Strategist. Marine. Father.

Nate Tutas is focused on three things:

Leading entrepreneurs to break the code and unlock the potential in their business

Serving the middle class by restoring their belief and rebuilding their systems

Growing a billion-dollar company that makes millionaires along the way

Credentials:

United States Marine Corps Machine Gunner

Licensed Trainer & Coach Trainer of NLP

ClickFunnels Certified Funnel Builder

Trusted Advisor for Mastermind.com & Member of Russell Brunson's Inner Circle

Husband to Mandy. Father to Emma.

Nate Tutas, owner of DAI Success™ photo by Mo Schultz Photography

how it started

As a former B2B sales consultant and NLP expert, I lived through a point of high drama, emotion, and impact that would change my life forever. It was March of 2020, my 34th birthday, and I got let go from my job after finding out my wife and I were pregnant with our first child. It was a moment of pure shock - a moment where I realized I had to create something out of virtually nothing.

At that moment, COVID was starting to take shape and my boss was panicking, as customers were canceling contracts left and right. I had expressed concern for our future but promised to fight for the company. Yet, despite my dedication, I was laid off. As I walked upstairs and shared the news with my wife, I felt like everything was crashing down. We were scared, stressed, and uncertain about what the future would hold.

It was then that my wife reminded of what one of my Marine Corps Drill Instructors always said to give us perspective … "we weren't getting shot at." As much as this situation felt like the end of the world, some things are far worse than losing your job. It was a turning point for me - the moment where I knew I had to make something of myself and create a future that would give my family the stability they needed.

And that's precisely what I did. Instead of wallowing in self-pity, I worked my butt off, networking like crazy, and filling paid challenges each month to cover our expenses. I realized that while the world may have been shutting down, there was still a ton of potential out there. The more I worked, the more I realized that my true calling was to help other B2B Sales Consultants and NLP Experts to do the same.

As a result, I launched Mind Vault - a place where I could share my knowledge and expertise with others. It wasn't always easy, but it was always worth it. And now, looking back, I can see how that moment of adversity was precisely what I needed to find my true purpose.

The lesson for all B2B Sales Consultants and NLP Experts is this - sometimes, life has a funny way of kicking you in the teeth. But it's what you do when faced with adversity that matters most. It's essential to stay positive, fight for what you believe in, and never stop pushing forward. It may not be easy, but it's always worth it.

how its going

I'll never forget the day my daughter was born, it was an emotional and unforgettable day for my family. Emma was our first child, and she was a true blessing after the struggles we'd faced with a miscarriage. I was thrilled about my career opportunities, but stability was crucial to our family's wellbeing.

At the time, my business was just kicking off, and I knew that I needed to turn back to the corporate world to provide stability. I took a job with Membrain.com, a CRM platform out of Sweden for complex B2B sales, while continuing coaching with Mastermind.com.

I realized that to grow in my career, I needed to continue developing my NLP skills. Working on the training team with Dr. Bandler and the Society of NLP was truly an impactful experience for me.

After a year of selling in my corporate role, I received a big promotion, which propelled me to Head of Partner Success. However, there was still a calling within me to be all-in on my own business. When the Head of Coaching from Mastermind.com reached out asking me to join their team full time, it was a turning point in my career.

I knew it was time to make a decision that would impact the future of my career and family. It was time to either go all in on Mind Vault or shut it down and embrace my corporate role.

I decided to go all in on Mind Vault and looked for ways to increase my impact and help more B2B Sales Consultants and NLP Experts to get their message out and grow their business.

Nate Tutas owner of Mind Vault LLC with Dean Graziosi, Raf Garay and Zac Palmer from Mastermind.com

Nate Tutas and his family photo by Mo Schultz Photography in Milwaukee Wisconsin

Nate Tutas and wife Certified Funnel Builders with another photo of Nate with Russell Brunson and Todd Dickerson from ClickFunnels and Nate with Dean Graziosi from Mastermind.com at The Edge Mastermind

Nate Tutas with wife Mandy photo by Mo Schultz Photography in Milwaukee Wisconsin

I joined the Clickfunnels Funnel Builder Certification Program. Which lead to Mandy joining Mind Vault to round out our web, graphic, and funnel design capabilities, since her background is in branding and web design! I then went on to join Dean Graziosi and Brendon Burchard's Legacy Mastermind, one of the top marketing masterminds in the world.

The result of my decision to go all in on Mind Vault has been transformational for both my family and my career. The lesson I've gained from my experience is clear: Decide, Act, and Iterate.

Iteration is our greatest gift. Violence of Action is key to success.

Learn as much as you can, but ACT on what you learn ASAP. Adapt and Overcome.

NEVER stop learning and adding to your toolkit. Slow is Smooth and Smooth is Fast.

Sometimes you have to slow down to speed up.

Finally, Practice Vicious Disqualification.

For all of my fellow B2B sales consultants and NLP experts out there, remember that pursuing your passion with persistence and dedication is key. Believe in yourself and take action on your dreams, just as I did, to unlock new levels of success that you never thought were possible.

Nate Tutas owner of Mind Vault LLC studio shots by Mo Schultz Photography

WHaT I Believe

You have an unlimited amount of potential in yourself, your team, and your business.

99.9% of your limits are self-imposed. Coaching, Leadership, and Sales are synonymous with each other.

You can be the greatest expert in the world, and your impact will be limited to your willingness to accept your limits.

Unlocking your reach is key to reaching your next level of success.

You deserve to be paid based on the value you bring, not the time it takes.

Unlocking the potential in others is the fastest way to unlock the potential in yourself.